
SaskTel Be Kind Online
GRAPHIC DESIGN | CONCEPTUALIZATION | PRESENTATIONS | ART DIRECTION | ILLUSTRATION
The Challenge
Come up with a special mark that captures this act of kindness in the online realm, and brainstorm a unique way to visually show the presence of online bullying.
The Solution
When I crafted this mark, my aim was to give it a natural vibe. Combining a thumbprint, a speech bubble, and a heart (HINT: Squint and once you spot it, you can't unsee it) was a bit challenging, but it paid off in the end.
By transforming the transit bus into a moving canvas of awareness, this impactful design not only catches the eyes of passersby but also initiates crucial conversations about the prevalence of online bullying and the collective responsibility to address this pressing issue. The vibrant and attention-grabbing display serves as a powerful reminder of the harsh realities that today's youth encounter in the digital realm.