top of page
Artboard 1_2x_edited.png

SaskTel Wireless

CONCEPTUALIZATION | ART DIRECTION

The Challenge

SaskTel's previous branding incorporated 3D animated characters, prominently featuring Gainer the goldfish. The challenge, the telecommunications company is poised to unveil its 4G LTE network and is keen to demonstrate its seamless connectivity spanning the entirety of Saskatchewan.

​

The Solution
Given the task to brainstorm ideas, my copywriter and I generated numerous concepts, and this particular one emerged as the clear winner. In order to highlight the flawless connectivity leveraging the brand's animated characters, I proposed the scenario of Gainer inadvertently tumbling into a sink, subsequently embarking on an adventurous journey. To integrate the LTE network theme, Gainer navigated through the mishap seamlessly, enabled by SaskTel's comprehensive network coverage across the province. I handled the conceptualization and storyboarding, and after approval, we're grateful to a third-party animation studio for bringing it to life!

  • LinkedIn

© 2024 | Michael Gatioan | Servant to the Most High.

bottom of page