
SaskTel
CONCEPTUALIZATION | ART DIRECTION | ILLUSTRATION
The Challenge
SaskTel is set to launch a campaign tailored for university students. Our challenge is to brainstorm personalized approaches to effectively connect with this demographic.
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The Solution
The genesis of this concept lies in the profound belief that individuals possess layers beyond what meets the eye—a sentiment that fuelled the creative evolution of this idea. Employing reflections as a canvas, the objective was to unveil facets of a person that may remain concealed. Through this visually captivating strategy, the campaign successfully showcased the diverse and multifaceted personas of the students, transcending the surface to reveal the richness that exists within each individual. Grateful for the partnership with an exceptional photographer, my envisioned sketches transformed into reality!



