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K+S Potash Corp
Recruitment Campaign

EXPERIENCE & ENVIRONMENT DESIGN | PRINT | SWAG | PRODUCTION | ART DIRECTION | STORYBOARDING

The Challenge

K+S Potash Canada, a company based in Germany, was in the process of constructing a large-scale solution potash mine near Moose Jaw, Saskatchewan. As they were actively recruiting a substantial workforce, they have sought assistance from our agency.

 

The Solution

We devised an exceptionally successful campaign that not only swiftly filled the job openings but also transformed K+S from an obscure company in Saskatchewan into a brand synonymous with forward-thinking mining. In my capacity as the designer and art director, I oversaw the development of the brand—designed the stage for the grand opening, ideated and storyboarded the pre-roll ad with my copywriter, conceptualized and produced the print (classified) ad, and designed all promotional materials for the event.

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© 2024 | Michael Gatioan | Servant to the Most High.

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