The Challenge

With the brand identity newly established—starting from the website, my responsibility is to ensure the seamless cohesion across all collaterals. This involves meticulous attention to detail to maintain a unified and professional presentation across the board, reinforcing the strength and consistency of the company's brand image.

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The Solution

As the lead designer for the Unbabel brand, I meticulously prioritized user experience and visual appeal in designing the website. Beginning with thorough user research, I gained insight into their needs and behaviors, which informed the creation of wireframes and prototypes to structure the site effectively. Through continuous testing and refinement, I aimed for a seamless user journey, while also focusing on enhancing aesthetics and brand identity through layout, color schemes, and typography. My goal was to create a website that not only delights users but also drives engagement and conversions. The design elements on the website align with those featured in the explainer video, resulting in a cohesive appearance. Collaboration with a third-party agency played a key role in developing the explainer video.